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Edition × The Woolmark Company Cooperation Series
In the spring and summer of 2019, Edition and Woolmark Company (International Wool Bureau), the global authority of wool, jointly launched a cooperation series, and held a launch event in Shanghai on March 9.
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At the event, Edition detailed the design concepts and characteristics of the new season fashion, The Woolmark Company also shared the natural properties of Australian Merino wool, let everyone know the beauty of wool material.
Image from brand photo
Image from brand photo
Actress Mei Ting, as a special guest of the event, shared the wonderful value of wool clothing and natural life, from the topics of wardrobe management, sports, diet, parent-child, etc.
The sustainable life advocated by Edition is brought together with her own life attitude.
Goodwill is naturally gentle woman’s consistent fashion concept and lifestyle, a naturalist who is a body and mind, starting from everyday life, starting with wool.
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This time, Edition and The Woolmark Company collaborated to create high-quality fabrics from Australian natural Merino wool, combining the natural qualities of wool with contemporary fashion design to create a dynamic, comfortable, multi-purpose dynamic wardrobe.
Merino wool is soft and skin-friendly, and has excellent moisture absorption, breathability, anti-wrinkle and anti-allergy properties. This fashion collection include classic items such as sweaters, sports knits and suits. It is suitable for work, leisure, indoor, outdoor and other scenes. It can meet the “light” conversion of women’s multi-faceted life, and is more suitable for the actual wearing needs of spring. , breaking the traditional impression that wool is only suitable for autumn and winter.
wool 100% Naturally regenerating,Degradable returns to nature, and conveys the concept of environmentally friendly and sustainable dressing.
Clothing is about shape, it is more about the heart. Caring for nature, living a gentle, efficient, and temperate life should also be carried out in the attitude of gentle woman. This fashion collection was born.
